China Baby Car Seat Industry

Introduction

The Chinese baby car seat industry is experiencing significant growth due to increasing child safety awareness and evolving regulations. This article discusses the industry regarding market growth, consumer preferences, and government policies.

Market Growth

• Increasing Demand: The demand for baby car seats in the Chinese market has increased recently. According to marketing research, the Chinese child safety seat market was valued at approximately USD 1.5 billion in 2021 and is expected to grow at a CAGR of over 15% from 2022 to 2027.
• Increasing Car Ownership: The rising rate of vehicle ownership is fueling the demand for baby car seats.In May 2024, China's vehicle sales grew by 1.5% year-on-year to 2.42 million units, a slowdown from the 9.3% increase seen in April.

Customer Behavior and Preferences

• Premium Products: Middle and high-end baby car seats are more popular in the Chinese market. A recent survey shows that over 60% of Chinese parents prefer foreign brands due to believe in their superiorquality and comfort.
• Innovation on Baby Car Seat: Electronic and intelligentcar seats have gradually become mainstream in the baby safety industry and are increasingly popular among Chinese parents. According to a report by JD.com, sales of electronic/intelligent car seats increased by 35% year-on-year in 2022.

WD016 electronic baby car seat: https://www.nbwelldon.com/isofix-360-rotation-baby-car-seat-with-electronic-installation-system-group-0-1-2-product/

Government Policy and Regulation

• Policy&Regulation：The Chinese government has implemented strict regulations regarding the use of child car seats. The GB 27887-2011 standard mandates that all car seats sold in China must meet specific safety criteria and obtain the China Compulsory Certification (CCC). In cities like Shanghai and Shenzhen, the use of car seats for children under the age of four is mandatory, with fines imposed for non-compliance.